Digital Marketing is the online medium of marketing your products, business or services. Your business needs marketing in order to increase the brand value, customer and sales. Earlier marketing was done by traditional ways like advertising on newspaper, television, radio, etc. It was very costly and small companies could not afford this type of advertising. But times have changed a lot nowadays. Everyone has come on phone and all are using the internet. So, here comes a great opportunity to the advertisers. Advertising on internet is cost effective, cheap, much more targeted and even bring good results. This advertising on the internet comes under digital marketing.
Introduction
There are many ways to grow your business online and gain potential customers. Today we will discuss everything about digital marketing. Digital marketing is marketing your business online organically and inorganically. Organic method includes search engine optimization which means optimizing your website and inorganic method involves running ads related to your business to your targeted customers. This is paid marketing and you need to pay for the same. Let us discuss the both in detail.
Search Engine Optimization
Search Engine Optimization or SEO means optimizing your website in such a way to increase the user experience and also enhance its ranking on search engine result pages (SERPs). When we properly optimize our website pages and its content according to the rules and regulations of the search engine, the bots crawl our website and rank it higher in the search results. Search Engine Optimization or SEO is of two types:-
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On Page Seo
On Page Seo involves working on our own website. We work on our website theme, look, quality content, images with proper alt texts. All of these will make our website look good and user will stay on our website for longer period and it increases the user experience. We write proper title, description and tags in each of our content so that search engine gets to know what our content is about and when any user will search anything related to our content, the search engine will rank our post in the search results and eventually our organic traffic will increase. We optimize our website well so that it increases the user experience and also search engine results.
Off Page Seo
Off Page Seo involves working outside of our website to increase our website ranking. We leave the link of our website on other popular submission websites so that users of that website can see our post, click on our link and eventually reach our website. There are many high domain authority and high page authority submission websites available on which you can leave your links. The authority that these websites will give you is known as the link juice. It increases the value and traffic of our website. If our website has more backlinks, search engine thinks the website to be genuine and useful so it also increases website ranking.
Social Media Marketing
Social Media Marketing is the marketing done on social media platforms. When we market our products on various social media like facebook, twitter, instagram, youtube, etc. it comes under social media marketing. We can list our variety of products and services on our social media and people can visit and buy our products. For a effective social media marketing, you should have a good social following. Social media marketing can be done by running ads on social media like youtube, facebook or instagram. You can choose the social media platform according to your business type and run ads on them.
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Pay Per Click (PPC)
PPC or Pay Per Click is a type of marketing in which your ads appear on search engine result pages as sponsored or ads. These ads charge you every time a visitor clicks on your ad.
Benefits of Digital Marketing
There are many benefits of digital marketing such as:-
- The first and foremost benefit of digital marketing is that it gives you global reach. Today, everyone is on the internet and you don’t need to travel various places in order to promote your business. You can just post an add on the internet and it will bring your targeted potential customers to you.
- You can list your shop online with address and contact number so that whenever someone searches about the product or service you offer in your locality, the search engine can show your ad and you can gain customers.
- The another benefit of digital marketing is that it is cost effective. It is much cheaper than traditional ways of marketing. TV, radio, newspaper were very expensive but digital marketing is really cost effective and even small business can afford it.
- Though digital marketing is a very vast concept but if you try you can learn digital marketing and its easy to understand. There is enough of information available on the internet and practicing it practically can make you learn effective digital marketing.
- Digital marketing can be done through various online platforms. There are many social media platforms like facebook, linkedin, instagram, etc. on which you can run your ad. You can also run your ad on google and it will show your ad on various websites and search engine result pages (serp).
- Digital marketing can be done both organically and inorganically. If you are new in the market and don’t have enough money, you can do organic marketing through seo. If you want instant results you can do inorganic marketing by running ads.
- Digital marketing provides you potential and well targeted customers. It does not waste your money by showing your ads to non interested audience. Rather it gives you customers that are interested in your product and are willing to purchase it.
- Digital marketing provides you proper analytics related to your ad. When you run a ad, you get proper analytics of impressions, clicks, click through rate and cost per click. It also tells you about the viewers that are viewing your ad. Their age factor, geography location and their interest. You also get the keywords your viewers are searching. This keeps you aware of how your ad performance is going and how to improve it further.